Digital Product Development & Innovation
I excel in transforming complex business challenges into high-impact digital solutions that resonate with users and drive tangible results. With over a decade of expertise in end-to-end digital product management, I specialize in:
- Strategic Product Lifecycle Management: Agile methodologies (Scrum, Kanban), Fixed Time, Fixed Budget, Flexible Scope (FFF) project management
- User Experience Optimization: Driving significant user retention and engagement through data-driven design decisions
- Digital Transformation: Leading enterprise-level digital change initiatives across diverse sectors (aviation, education, tech, media)
Notable Projects & Outcomes:
- Delivered mission-critical combat helicopter training simulator for Egyptian Ministry of Defense on time, within budget, achieving all performance KPIs.
- Launched multiple digital products including food delivery and event aggregation apps with measurable revenue growth of 250%.
- Managed interactive AR experiences and multimedia exhibits for municipal clients, enhancing community engagement.
Content Strategy & High-Impact Creation
I craft compelling, strategic content designed to educate, engage, and convert. My approach blends analytical rigor with storytelling mastery to deliver measurable business outcomes:
- Educational & Thought Leadership Content: Developed and scaled content platforms with thousands of active followers, achieving up to 270% engagement increases.
- Multimedia & Video Content: Expertise in video editing, motion graphics, and multi-channel storytelling to drive brand visibility.
- Strategic Editorial Leadership: Built and led successful content teams, consistently achieving organic growth and significant audience reach.
Notable Achievements:
- Grew Not Now School audience organically to 7,000+ followers, generating 60k+ engagements per post.
- Authored 30+ original articles on personal development, emotional intelligence, and professional growth.
- Implemented unique, data-informed content strategies resulting in substantial increases in user retention and engagement.
Data Analytics & Actionable Intelligence
Leveraging advanced analytical skills, I deliver clear, actionable insights to optimize performance, enhance user experience, and drive strategic business decisions:
- Performance Measurement: Developed comprehensive data analysis frameworks significantly improving organizational decision-making capabilities.
- Behavioral Analytics & ROI Optimization: Proven ability to analyze complex user behavior data, improving user retention and business growth.
- Visualization & Reporting: Expertise in Tableau, R, Python, and advanced Excel for creating impactful, executive-level reports and dashboards.
Key Results:
- Improved employee training effectiveness by 44% through data-driven optimization at Burger King.
- Established protocol management systems enhancing stakeholder engagement efficiency, reducing administrative costs by 20-30%.
Educational Design & Training Excellence
I specialize in creating scalable, high-impact educational solutions that drive measurable improvements in skills, behaviors, and organizational performance:
- Training & Development: Created comprehensive multimedia training programs, e-learning modules, and interactive experiences.
- Reflective & Diagnostic Tools: Developed proprietary reflective assessments utilized by hundreds of professionals to enhance self-awareness and personal effectiveness.
- Learning Technology Integration: Successfully implemented blended learning approaches combining digital platforms and interactive content.
Highlighted Projects:
- Launched habit management course achieving 150+ organic sales through strategic content marketing.
- Developed comprehensive training ecosystems at Burger King, increasing operational efficiency and employee retention.